Sponsors can benefit from having one-to-one engagement with a wide range of cultures, ethnic groups, age demographics, and socio-economic segments.


Sponsors also can:


  • Gain access to hard to reach consumer segments on site and through traditional and social media campaigns.
  • Engage potential customers in a relaxed, fun-filled setting.
  • Extend marketing efforts through data capture and data mining.
  • Gain city wide brand exposure through an extensive multimedia marketing campaign.
  • Create sales and product distribution opportunities while leveraging the brand equity of the Allston Village Street Fair.
  • Benefit from the Media and Public Relations program that utilizes Social Media, Broadcast, Digital, Billboard, Print, and MBTA Public Transportation marketing.



The Attendees
* Core Audience 25 -54 and 18 – 34
* Audience Composition:
    * Multicultural, Multi-Ethnic, representing Allston-Brighton, Boston, the United States and the World.
    * Young Professionals
    * White Collar, Blue Collar, Grad Students, Managers, Everyday People
    * Musicians
    * Students
    * Families and Children


Event Media and Marketing to Drive Attendance and Sponsor Brand Awareness


* Broadcast Presenting Media Partner
* Social Media: 500,000 estimated reach
* Billboards: Clear Channel
* MBTA Public Transportation Advertising
* Print: Metro Newspapers and Online Media


Base Entitlement/Opportunities


* 10 x 10 Footprint area on-site at the Event
* Logo inclusion on the Official Event website
* Customized brand and retail activation programs available



Joan Pasquale